Profile of Seth Grimes
News & Commentary Posts: 213
Seth Grimes is an analytics strategy consultant with Alta Plana and organizes the Sentiment Analysis Symposium. Follow him on Twitter at @sethgrimes
Articles by Seth Grimes
posted in November 2009
We've all encountered the promise of 360-degree customer views, marketing-speak that asserts that BI solution X, CRM solution Y, or Sales Force Automation solution Z considers customer information from all angles. Yet I've never seen the "360-degree" claim fulfilled. Here's my take on 360-degree views and how they can finally becoming reality...
I wrote recently on Text Data Quality, looking at issues that affect analytical accuracy, that "the basic text data quality issue is that humans make mistakes, and the challenge is that people's natural-language mistakes defy easy, automated detection." This topic and related non-erroneous vagaries of human language bear further exploration...
BI for the Masses is overused marketing-speak meant to suggest that Vendor X's break-out Product Y is going to enable/deliver business intelligence beyond the 15%-20% of knowledge workers who currently do BI. Well, I have my own notion of BI for the Masses, and it is NOT what it's typically claimed to be. What it is is illustrated by a couple of recent New York Times data visualizations...