Social Market Lessons in J.D. Power's Analytics Deals
10/22/2010Marketing-information provider J.D. Power this week announced agreements with social-media technology companies Clarabridge and NetBase, yet the company had acquired social-analytics start-up Umbria just 30 months ago for pretty much the same need. This week's announcement illustrates new directions for the larger social/voice-of-the-customer analytics market.
Post a Comment