Profile of John FoleyEditor, InformationWeek
News & Commentary Posts: 741
John Foley is director, strategic communications, for Oracle Corp. and a former editor of InformationWeek Government.
Articles by John Foley
posted in October 2007
I just returned from a trip to earthquake land where I had one-on-one meetings with 14 tech startups in just over a day. Their products included a project-management app, e-mail marketing tool, widget maker, and PC database. The big unanswered question: Who needs them?
Getting a foot in the door of big business is the hardest part of being a tech startup. So how did Aveksa, a 3-year-old software company, land a deal with Cigna? It had the right application at the right time to help the health insurer fill a gap in its IT security strategy.
Sun Microsystems drew some 300 entrepreneurs to a startup "camp" in New York. The event was full of advice on things emerging companies can do raise their chances of success -- and a reminder of flubs to avoid.
A new company, Enterprise Mobile, is about to debut as a managed service provider that helps companies deploy e-mail and enterprise applications on Windows Mobile devices. The newcomer is touting its ties with Microsoft as an advantage.
I cringed when reading Bill Gates' manifesto on how "software-powered communications" are going to change the workplace forever. He's right, of course. But was it necessary to go back 20 years to illustrate how bad things used to be? Those skeletons were best left in the closet.
Aveksa, SailPoint, and Sentrigo's technology gives IT departments greater control over, and insight into, who's accessing corporate data.
Sixty seconds. That's how much time entrepreneurs will get to pitch their bright ideas on Startup City TV, InformationWeek's newest Web video initiative. We've got the cameras and studios; our audience will determine which startups have the staying power.
Some readers take issue with Yield Software's claim that it can automate much of the manual work associated with search engine optimization. Is Yield blowing smoke? Or are SEO experts who make a living on consulting worried about their business prospects?
In the center of GwenStefani.com is an RSS-injected calendar of the pop star's concert tour, which fans can copy to their own Web pages. The startup behind these viral marketing widgets thinks your company can rally its own fan base in the same way.
Search engine optimization, the art of getting your Web site to rank higher on Google and other search engines, involves constant monitoring and tuning. A new service from startup Yield Software promises to automate that work.