Profile of Bob Evans
News & Commentary Posts: 1070
Bob Evans is senior VP, communications, for Oracle Corp. He is a former InformationWeek editor.
Articles by Bob Evans
posted in May 2004
We all know that IT matters and just as surely, so, too, does language matter. It might be comfortable to lean on the specialized internal jargon of our professions, Bob Evans says, but business-technologists need to continue making big strides in dropping the Soap and picking up the concepts, themes, and language of business.
There's lots of good news out there, along with some unsettling developments. What's going on? Bob Evans explores how our attitudes today will affect business down the road, and says keep an eye on objectives of business innovation, optimized processes, customer intimacy, and ever-increasing speed and opportunism.
The 'power to the customer' movement has gained a firm hold, Bob Evans says. Smart business-technology suppliers will recognize the growing optimism will include them if they work with customers.
So why exactly did Microsoft and Sun agree to kiss and make up? Was it the $2 billion Microsoft is paying Sun? Or the $800 million Sun is expecting to lose in its most recently completed quarter? Or is it because you--their customers--finally told Sun and Microsoft to get over themselves and help you run your businesses?