Profile of Fritz NelsonVice President, Editorial Director InformationWeek Business Technology Network
News & Commentary Posts: 492
Fritz Nelson is a former senior VP and editorial director of the InformationWeek Business Technology Network.
Articles by Fritz Nelson
posted in March 2009
Here's one simple ingredient for monetizing video: Get lots of video traffic. Here's one simple ingredient for driving video traffic: Make the video great. Here's one simple ingredient for great video: Create content that matters. Here are three simple ingredients for creating content that matters: Make it entertaining; make it practical; make it easy to find. Blend rigorously, optimize video search engines, and wait for dough ($) to rise.
Brazil just sounds exotic: the rain forest, the Amazon. My yardstick usually consists of how many shots and pills CDC recommends, and leaving the clinic I felt like A-Rod on my way to batting practice. But we journeyed to Sao Paulo, far from the Amazon, and our mission was much more pedestrian: to explore Banco Real. What we found wasn't exotic, but alluring: a bank that has taken eco-leadership to fertile ground in a country basting in the politics of green.
Conveniently, surprisingly, I was flying from LAX to New York's JFK the very first day Gogo's wireless in-flight service launched on American Airlines. I had a lovely video chat, watched some YouTube, downloaded one of our videos, and instant messaged (some of it at the same time) for almost five hours. Everything worked perfectly. And I haven't used it since. Yet I was still excited to talk to Row 44, which is in trials with Southwest Airlines and Alaska Airlines.
Adobe announced what it calls an alliance with Time Warner, today, saying that Time Warner will fully embrace Adobe's Flash and video tools for Turner Broadcasting, Warner Bros., and HBO. As announcements go, I'm not all that partial to those touting new alliances, but this one adds snugly to the list of entertainment companies evolving their business models as advertisers