Profile of Lisa MorganFreelance Writer
News & Commentary Posts: 253
Lisa Morgan is a freelance writer who covers big data and BI for InformationWeek. She has contributed articles, reports, and other types of content to various publications and sites ranging from SD Times to the Economist Intelligent Unit. Frequent areas of coverage include big data, mobility, enterprise software, the cloud, software development, and emerging cultural issues affecting the C-suite.
Articles by Lisa Morgan
posted in February 2017
Marketing analytics has evolved with the increase in volumes of customer data. But can this increase in data really help us get a full view of the consumers?
Cyber security continues to be an arms race as organizations race to protect against new kinds of attacks. Here's how analytics IS making a difference.
There has been plenty of talk about the need for a chief analytics officer or chief data officer. But do you ever wonder what they do for a living?
Users want answers to burning questions, but IT and the data team can't tackle them all at once. Self-service analytics help organizations triage problem-solving by providing many of the insights business users need.
Smart people and the best technology aren't enough to drive a data-driven culture. It's all about people and collaboration, which is easier said than done. If you're serious about affecting change, consider these best practices.