Profile of Romi Mahajan
News & Commentary Posts: 7
Romi Mahajan is the founder of KKM Group, a boutique marketing and strategy advisory firm. He is also an Interop track chair for the "Business of IT" track. He spent nine years at Microsoft and was the first CMO of Ascentium, an award-winning digital agency. Romi has also authored two books on marketing. The latest, "To Thine Own Self: Honest In Marketing" is available at Amazon.
Articles by Romi Mahajan
posted in January 2015
From overeager marketing to the need for differentiation, vendors often overstate a productís capabilities. Vendors and buyers alike need to be more honest with each other -- and themselves.