Doug Henschen - Authors & Columnists - InformationWeek

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 Doug Henschen
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Profile of Doug Henschen

Executive Editor, Enterprise Apps
Member Since: 11/15/2013
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News & Commentary Posts: 1717
Comments: 695

Doug Henschen is Executive Editor of InformationWeek, where he covers the intersection of enterprise applications with information management, business intelligence, big data and analytics. He previously served as editor in chief of Intelligent Enterprise, editor in chief of Transform Magazine, and Executive Editor at DM News. He has covered IT and data-driven marketing for more than 15 years.

Articles by Doug Henschen
posted in May 2007

Crossing Channels: Q&A With Best Buy's Matt Smith

5/29/2007
As Senior Director, Customer Insight at Best Buy, Matt Smith oversees Web analytics, one-to-one marketing, the Reward Zone customer-loyalty program, market-share measurement, in-store test-and-measurement and an analytics research and development team that serves multiple operating groups. Smith explains the retailer's move into cross-channel analysis, which he says is essential to transitioning from customer acquisition to relationship building.

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Customer Insight: Complete the Picture With Cross-Channel Analysis

5/28/2007
Are you looking at store-, contact center- and Web-based transactions in isolation? Employing cross-channel analysis, Best Buy learned that best customers are typically multi-channel customers, and it's now personalizing marketing messages with a complete view of customer behavior. Here's a look at the cross-channel trend and its implications for technology choices and operational decisions.

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IBM Eases Content Classification

5/24/2007
IBM this week announced self-learning content classification software designed to automatically categorize large volumes of information. The offerings are intended to help organizations find content and understand whether it's important and how it should be handled. The software is particularly aimed at classifying content that is unmanaged so it can be more easily found and retrieved.

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Business Objects Deal Advances BI-Search Combo

5/22/2007
Business Objects announced this morning its intent to acquire Inxight Software, a Sunnyvale, Calif.-based company specializing in search technology including federated search, entity extraction, natural-language processing, text analytics and data visualization software. The deal, if closed as planned in July, will advance Business Objects' efforts to gain "streamlined access to unstructured information such as e-mail, documents, notes fields and Web content."

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Was Outlooksoft the Best Choice for SAP?

5/15/2007
Saugatuck Technology really went out on a limb last week characterizing SAP's planned purchase of Outlooksoft as a reaction to Oracle's recent acquisition of Hyperion. What's next, a stunning revelation that Microsoft is using its BI strategy to help drive sales of Office 2007? The deal is certainly a positive move for SAP, but I don't know that I'd use the word "significant" to describe the boost it will give the ERP vendor.

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What Wasn't Discussed at Microsoft's BI Conference

5/11/2007
Microsoft has every reason to be pleased by the results of its first BI Conference. It was well organized, closely watched and, most importantly, well attended, with more than 2,800 making their way to Seattle for the May 9-11 event. It was a coming-out party for Microsoft as a credible, large-enterprise-ready BI vendor. But in addition to those wowed by the presentations, I did encounter a few critics who raised legitimate questions.

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Capture and BPM: Final Reflections on AIIM 2007

5/10/2007
If John Mancini mentioned business process management (BPM) once in his keynote address at last month's AIIM Expo he mentioned it a dozen times. Then there were the enterprise content management (ECM) vendors themselves talking up the connection with BPM. To me, the combination is a natural as good old document management, imaging and workflow, so I won't be surprised to see a big BPM push at AIIM 2008.

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Subscription-Based BI at $15,000 Per CPU

5/3/2007
It's not a SaaS offering and it's not a dummied-down business intelligence (BI) platform with features and functions removed to meet a target price point. To lower the cost barrier to BI, LogiXML offers the alternative of subscription-based licensing of its complete Web-based BI Platform, which includes ad hoc reporting, OLAP reporting, dashboarding, BI data services and managed reporting.

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