Profile of Doug HenschenExecutive Editor, Enterprise Apps
Member Since: 11/15/2013
News & Commentary Posts: 1717
Doug Henschen is Executive Editor of InformationWeek, where he covers the intersection of enterprise applications with information management, business intelligence, big data and analytics. He previously served as editor in chief of Intelligent Enterprise, editor in chief of Transform Magazine, and Executive Editor at DM News. He has covered IT and data-driven marketing for more than 15 years.
Articles by Doug Henschen
posted in April 2015
UPS, the No. 1 company in the InformationWeek Elite 100, is analyzing a constantly changing, 100-terabyte data warehouse in order to start predicting problems and delays and dealing with them sooner.
The Weather Company, the No. 5 company in the InformationWeek Elite 100, embraced cloud infrastructure in order to meet dramatic swings in demand for weather information.
Workday offers Talent Insights app to reduce employee churn, the first of a coming wave of big data applications.
Salesforce Pardot Intelligent Engagement Studio and Sales Cloud Engage support marketing, measurement, and sales-rep-crafted micro-campaigns.
Tableau Software's latest upgrade adds tools for data prep, quick calculations, and making predictions without need of a PhD.
Microsoft outlines plans to add R-language-based advanced analytics capabilities and integrations after finalizing its purchase of Revolution Analytics.
Phillips says Infor can sell SaaS ERP to C-level and line-of-business execs without worrying about also selling databases and middleware to IT as Oracle and SAP do.
Oracle adapts BlueKai ID technology so Oracle Marketing Cloud users can reach customers in mobile, social, and advertising interactions.