AT&T Takes U-verse TV To Windows Phone 7 - InformationWeek

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AT&T Takes U-verse TV To Windows Phone 7

Internet television service, already available on the iPhone, is also coming to Xbox 360.

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AT&T will make its U-verse Internet television service available through Microsoft's Xbox 360 and smartphones running the software maker's Windows Phone 7 platform.

The carrier said Monday that U-verse would be available on the Xbox 360 video game console starting Oct. 15. Windows Phone 7 users will be able to access the service starting in November.

AT&T said it would preload the U-verse mobile app in Windows Phone 7-based smartphones it sells. People will be able to access the service whether or not they subscribe to U-verse on their home TV.

In August, AT&T made it possible for people using the Apple iPhone to download and watch TV shows through U-verse. The latest expansion reflects the carrier's strategy of offering U-verse on as many devices as possible, beyond just the home TV.

"Our IPTV strategy is putting AT&T at the forefront by delivering U-verse content where you want it," David Christopher, chief marketing officer for AT&T mobility and consumer markets, said in a statement.

Xbox 360 users will be able to switch from games to U-verse seamlessly, and will also be able to receive chat and game invitations while watching TV shows, according to AT&T. Other features will include the ability to manage and play back DVR recordings and access interactive apps, the U-verse program guide, and on-demand video library.

The Xbox 360 U-verse kit will cost $99, plus a monthly subscription. An AT&T U-verse technician will have to install the service's software on the console.

Like the iPhone app, the U-verse Windows Phone 7 software will enable people to download and watch TV shows on their smartphones. A Wi-Fi connection is needed for the downloads. The service will cost $9.99 per month.

AT&T announced the latest smartphone service the same day Microsoft formally introduced Windows Phone 7, which is scheduled to make its debut Nov. 8 in the United States. The first smartphones to run the platform will include the HTC Surround and HD7, the Samsung Focus, the LG Quantum, and the Dell Venue Pro.

For Further Reading

Windows Phone 7 Hardware First Impressions

Microsoft Unveils Windows Phone 7 Lineup

Windows Phone 7 Fails To Impress Wall Street

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