Ask Jeeves To Retire Mascot - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Ask Jeeves To Retire Mascot

The butler's getting the axe.

The smiling butler that has welcomed visitors to search engine Ask Jeeves for nearly 10 years will soon be laid off.

The dapper Jeeves is getting the ax as the result of the takeover of the Oakland, Calif., company by IAC/InterActiveCorp., run by media mogul Barry Diller. It appears that Jeeves is too much of an anchor to the past.

Research has shown the well-known character has made it difficult for the search engine to convince people that it is good for all types of searches, and not just for answering questions.

"As a result, the character may be phased out as the prominent icon of the brand, although no timeline or details have been determined," the company said Thursday in a statement. "No final decisions have been made with regard to a new brand name, which we are also exploring to help signal the overall improvement of our search engine."

Diller, however, was more direct when he spoke Wednesday at the Goldman Sachs investors conference in New York, as reported by Newsday.

"Jeeves will disappear, and we will probably be called Ask or Ask.com," Diller, whose company acquired Ask Jeeves in July, said.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll