re: Asana Offers Inbox Just For Work
I have to wonder if the Asana guys aren't just using the dissing of social business as a tactic to stir up controversy and attract press. It's irresistible to a journalist, I have to admit. On the other hand, it does strike me that an organization using Yammer or Jive or IBM Connections or whatever that also found Asana attractive would probably want some of that Inbox activity to flow into the stream of their enterprise social tool of choice. A good partnership might be more valuable to them in the long run than whatever attention they stir up with their ridicule of social business.
Of course, if they're right and enterprise social networking doesn't have the vast potential that its boosters claim, maybe none of that will matter.
They definitely seem to have studied in the Scott McNealy school of mockery, along with other social/cloud startup provocateurs like Aaron Levie at Box.