Content tagged with Software as a Service - posted in July 2007 - InformationWeek

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Content tagged with Software as a Service
posted in July 2007
Do the Right Thing: Gain the Customer Experience Advantage Over CRM
News  |  7/22/2007
Rather than bridging gaps between business units and creating a single customer view, CRM has too often created yet another silo with incomplete information. Customer experience management ensures that customer information is consistent across channels and that next steps are guided by segment- or event customer-specific strategies. Here's how to move toward a more holistic approach.


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