Zoho Ties Login To Google, Yahoo - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud // Software as a Service

Zoho Ties Login To Google, Yahoo

The feature makes it possible for someone to log in to Zoho using Google or Yahoo credentials in order to view and collaborate on documents created by a Zoho user.

Zoho on Wednesday made it possible for users to log in with their Google or Yahoo accounts, hoping to increase usage by riding piggyback on the Internet giants.

Zoho, which offers an online office productivity suite, said people with a Zoho account that uses a Google or Yahoo e-mail address would automatically be logged in to Zoho when they connect to the portal. People who don't associate their Google or Yahoo e-mail with their Zoho account can go to the site's services section and make the association.

Along with the new login feature, Zoho also made it possible to import Google or Yahoo contact lists to Zoho.

Zoho's move to link to accounts of far bigger players is significant because it's an example of a small Internet company looking to ride the success of bigger players. In this case, Zoho is tapping into the user base of a competitor. Google also offers an online productivity suite called Google Docs.

People using Zoho and Google Docs will not be able to move documents directly between the online services. However, the login feature does make it possible for someone to log in to Zoho using Google or Yahoo credentials in order to view and collaborate on documents created by a Zoho user.

Zoho is upfront on its motivations. "We obviously want many users to try out and use our applications," Zoho executive Raju Vegesna said in the company's blog.

Zoho believes sharing logins with other sites may encourage use because polls show that many Web users do not want to create another account for yet another online application, Vegesna said. In addition, Zoho is betting that people who come to the site will prefer its services to competitors'.

Zoho offers its productivity software at no charge, but also sells online customer relationship management software by subscription. While the Personal Edition is free, Zoho offers a Professional Edition for $12 per user per month and an Enterprise Edition for $25 per user per month.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll