YouTube's Dominance Of Web Video Grows - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mobile // Mobile Applications

YouTube's Dominance Of Web Video Grows

YouTube accounted for more than 75% of U.S. traffic to video sites, an increase of 26% from a year ago, said Hitwise.

YouTube's popularity increased in May, accounting for more than 75% of U.S. traffic to video sites, a Web metrics firm said Thursday.

Among the 10 million visitors to the 63 sites tracked by Hitwise, Google-owned YouTube had more than nine times the traffic of the No. 2 MySpaceTV, which had a 9% share. The remaining top five were Google Video, 3.73%; Yahoo Video, 1.92%; and Veoh, 1.13%.

Even more telling were the year-to-year increases in traffic. YouTube's share rose 26% since May 2007, while the remaining top five, with the exception of Veoh, had double-digit declines. MySpaceTV suffered a 44% drop; Google Video, 52%; and Yahoo Video, 31%. Veoh increased traffic by 32%, and Google Video's decline could be attributed to the company's focus on YouTube.

"YouTube is synonymous with online video," a Hitwise spokesman said. "It just keeps growing."

As a reflection of brand loyalty, 82% of those who visited YouTube in May were returning visitors, with the remaining brand new. More than half of the visitors to three of the remaining top five were returning, but none came close to the level of YouTube. MySpaceTV's percentage was 64%; Google Video, 54%; Yahoo Video, 51%; and Veoh, 48%.

Despite the high traffic numbers, Google has acknowledged that making money with YouTube has been difficult. Eric Schmidt, chief executive of the search engine, told a TV interviewer in April that the company had yet to figure out "the perfect solution of how to make money, and we're working on that. That's our highest priority of this year."

During the interview with CNBC, Schmidt said the company wants to make YouTube a better advertising tool. While not giving details, Schmidt said Google would introduce new ad campaigns that go beyond its current ad lines that run at the bottom of videos.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

10 Things Your Artificial Intelligence Initiative Needs to Succeed
Lisa Morgan, Freelance Writer,  4/20/2021
Tech Spending Climbs as Digital Business Initiatives Grow
Jessica Davis, Senior Editor, Enterprise Apps,  4/22/2021
Optimizing the CIO and CFO Relationship
Mary E. Shacklett, Technology commentator and President of Transworld Data,  4/13/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Flash Poll