Yodle Gets Google Seal Of Approval - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
Commentary
4/21/2008
09:48 AM
John Foley
John Foley
Commentary
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Yodle Gets Google Seal Of Approval

Online ad firm Yodle has become an authorized reseller of Google AdWords. Yodle specializes in helping small, local businesses -- beauty salons, landscapers, and limo companies, for instance -- place online ads and convert them into customers.

Online ad firm Yodle has become an authorized reseller of Google AdWords. Yodle specializes in helping small, local businesses -- beauty salons, landscapers, and limo companies, for instance -- place online ads and convert them into customers.Founded three years ago, Yodle is growing rapidly. The startup just hired its one hundredth employee, ten times what it had a year ago. Based in New York, it has recently opened offices in Atlanta, Boston, and Charlotte, N.C. Last fall, Yodle closed $12 million in financing from Draper Fisher Jurvetson and Bessemer Venture Partners.

Yodle specializes in helping mom-and-pop companies place online ads, then convert Web traffic into phone calls. Its slogan is "Clicks are great. Calls are better." Yodle routes and tracks phone calls that result from online ads.

As an AdWords reseller, Yodle should find easier to get Main Street businesses into the Google ad game. AdWords resellers help clients set up AdWords accounts, manage keyword bids and ad campaigns, and report on performance. Yodle also places ads on MSN, Superpages.com, Yahoo, and other sites. Its algorithms automate the process by giving priority to key words and search engines it determines are the best value for a small, local business.

Launched as NatPal, Yodle changed its name last year. The company was co-founded by president Nathaniel Stevens and two buddies, and it's been beefing up its management team with executives who have experience in the online ad business. CEO Court Cunningham is former general manager of marketing automation for DoubleClick, and CTO John Merryman is an ex-DoubleClicker. VP of sales Mike DeLuca was previously a sales exec with Yahoo HotJobs.

I met recently with Yodle co-founder Nathaniel Stevens. You can see the interview here.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
Future IT Teams Will Include More Non-Traditional Members
Lisa Morgan, Freelance Writer,  4/1/2020
News
COVID-19: Using Data to Map Infections, Hospital Beds, and More
Jessica Davis, Senior Editor, Enterprise Apps,  3/25/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Slideshows
Flash Poll