Top 14 Government Social Media Initiatives - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Government // Open Government
News
2/17/2012
06:55 PM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Top 14 Government Social Media Initiatives

Government agencies are embracing social media, using Facebook, Twitter, and other platforms to inform and interact with the public. Take a look at the best examples of social networking in government.
Previous
1 of 14
Next


Mayor Mike Bloomberg announced recently that New York City was launching social media streams on Facebook, Foursquare, Tumblr, and Twitter. "With these new channels, the city will be able to get New Yorkers the information they need in the way they want to get it," Bloomberg said.

It's the latest example of how local, state, and federal government agencies are using social media platforms and technologies to engage the public in a variety of ways, from providing information on government services to emergency response.

New York hired chief digital officer Rachel Sterne in January 2011 and has had a full-fledged social media strategy since last spring. Bloomberg's recent announcement coincided with Social Media Week, a series of events held around the world focused on government use of social media. Speakers included State Department policy advisor for innovation Ben Scott, White House new media director Macon Phillips, and others.

It's increasingly difficult to find a government that's not involved in social media in some form. Even the tiny town where I grew up, Sykesville, Md., has both a Twitter feed and Facebook page.

Governments are using social media for everything from handling 311 service requests to hosting real-time interviews with public officials to crowdsourcing ideas around public policies.

At the same time, federal officials at the Department of Homeland Security are monitoring the buzz on social channels for threats to national security, and the FBI is looking into similar capabilities. That has sparked privacy concerns in some quarters, underscoring that agencies' social media policies must take into account a range of potential issues associated with their use of these new tools.

Here are 14 social media initiatives that are among the best of the bunch in government, starting with New York City.

The New York City Mayor's Office's Twitter feed is just one of several dozen social media sites managed by different departments of the city government in New York, but it's one of the most active. The feed includes Tweets on city news, links to press conferences, responses to citizen questions about city policy, and more. It's also frequently re-Tweeted by other New York City government agencies.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 14
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
PeteA851
50%
50%
PeteA851,
User Rank: Apprentice
9/16/2016 | 9:52:40 AM
Is there an updated version of this article for 2016?
Article was excellent!  Wanted to find out if there is a 2016 version of this report as well as any similar articles about government (particularly federal government agencies in USA or Canada) using social media or other options for marketing/outreach.

 

Thanks!

 
zeroanarchy
50%
50%
zeroanarchy,
User Rank: Apprentice
3/17/2012 | 3:22:51 AM
re: Top 14 Government Social Media Initiatives
It's a pity that you just focused on USA, feel a great example exists in Australia by the Bureau of Meteorology in their use of Facebook. Very engaging and interactive, very considered. Many government agencies have a habit of using social media to push their media releases out, certainly not the case for this agency.

http://www.facebook.com/pages/...
Slideshows
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll