SharePoint 2010: Still Confused? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Government // Enterprise Architecture
Commentary
4/24/2009
10:45 AM
Shawn Shell
Shawn Shell
Commentary
50%
50%

SharePoint 2010: Still Confused?

Microsoft has recently announced that the new SharePoint version will be called "Microsoft SharePoint 2010"... The announcement suggests that the disappearing "Office" moniker was confusing to customers because they associated it with the client software...

Microsoft has recently announced that the new SharePoint version will be called "Microsoft SharePoint 2010." The announcement had lots of other goodies in it, but I was particularly interested in the name change.

Microsoft will often change product names from version to version; clearly to create distinction in the market, but occasionally as the result of moving products from one Microsoft team to another (as happened with SharePoint).However, in this case, the announcement suggests that the disappearing "Office" moniker was confusing to customers because they associated it with the client software. Unfortunately, the resulting name change for SharePoint will be the third brand since its inception: SharePoint Team Services changed to Windows SharePoint Services and SharePoint Portal Server changed to Microsoft Office Server and now to simply Microsoft SharePoint.

What is more of a challenge though, is the continued confusion that customers already have with the name SharePoint. It's associated with both server-based and client side products. On the server side, there are three versions of SharePoint to choose from: Windows SharePoint Services, Office SharePoint Server standard and Office SharePoint Server enterprise. While Microsoft may not make as many distinctions, each of these SharePoint products is distinct; this is especially true when you have to pay for licenses. In fact, this brand confusion is precisely why CMS Watch spends time in the SharePoint Report, and at various conferences, explaining the various SharePoint versions and where they fit in the Information Worker universe at Microsoft.

Going forward, my hope is that this latest name change will help reduce confusion and not add to the existing SharePoint brand complexity. However, I have a feeling that not a whole lot will change; customers will continue to be confused by what their Microsoft reps are talking about.Microsoft has recently announced that the new SharePoint version will be called "Microsoft SharePoint 2010"... The announcement suggests that the disappearing "Office" moniker was confusing to customers because they associated it with the client software...

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll