Salesforce CEO Benioff To Enterprise:Pay Attention To Facebook - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud // Software as a Service
News
10/17/2011
09:00 PM
Connect Directly
Facebook
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Salesforce CEO Benioff To Enterprise:Pay Attention To Facebook

Marc Benioff applauds Facebook, Spotify, saying the enterprise should pay close attention. He also takes a shot at virtualization.

Salesforce.com CEO Marc Benioff, fresh off his public tiff with Oracle CEO Larry Ellison, was a bit more subdued here at Web 2.0 Summit in San Francisco on Monday, but also more magnanimous, especially toward the today's Internet innovators, saying that he was paying great attention to Facebook in particular, but also Spotify (see photo of Marc Benioff with Spotify backer Sean Parker below).

Photo

To the enterprise Benioff said that the Facebook model is interesting, calling it the "vision and execution of the next consumer operating system . . . everything I want in a consumer OS is in Facebook." People are spending more time on Facebook than on the Internet, Benioff said, and that trend is accelerating. It's where enterprise customers are going and where employees are learning about collaboration, he continued, pointing out that Salesforce.com's acquisition of Heroku last year was in response to customers who wanted to build a presence on social networks.

Benioff said it is a time of Enterprise Spring (alluding to the Egyptian Spring), where enterprise end users and corporate customers have a greater voice. He pointed to the latest Netflix fiasco, at the end of which the Netflix customers ultimately prevailed. He said that Salesforce.com purchased Radian6, a social analysis platform, in response to the trend toward sentiment analysis -- which Benioff called "the most exciting opportunity in enterprise software that I've seen."

Finally, Benioff, never one to let an opportunity go by without a quick competitive shot, took aim at virtualization companies, lumping them into his idea of "the false cloud" saying that cloud means multi-tenant application architectures, not just some virtual machine running in the data center.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
IT Spending Forecast: Unfortunately, It's Going to Hurt
Jessica Davis, Senior Editor, Enterprise Apps,  5/15/2020
Commentary
Helping Developers and Enterprises Answer the Skills Dilemma
Joao-Pierre S. Ruth, Senior Writer,  5/19/2020
Slideshows
Top 10 Programming Languages in Demand Right Now
Cynthia Harvey, Freelance Journalist, InformationWeek,  4/28/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
Slideshows
Flash Poll