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Microsoft: 100,000 Windows 8 Apps Coming

Microsoft exec also predicts that new Windows 8 OS will be found on 400 million devices by next summer.

Windows 8 Preview: Key Features
Windows 8 Preview: Key Features
(click image for slideshow)
A Microsoft executive said there will be about 100,000 apps available for Windows 8 PCs and tablets within 90 days of the operating system's launch on Oct. 26.

"It's critical for us to get a critical mass of apps," said Keith Lorizio, VP of U.S. sales and marketing for Microsoft Advertising, in an interview with online tech channel Beet.TV. "We're expecting to aggressively pursue 100,000-plus apps over the first three months."

Windows 8 has already attracted apps from numerous major brands, including The Wall Street Journal, the BBC, and Amazon. But the Windows Store, the only, officially sanctioned source for Metro-style apps, currently has less than 3,000 apps. So Microsoft has a lot of work to do to meet Lorizio's projection.

[ Microsoft has a lot riding on Windows 8. Read 5 Reasons Windows 8 Could Save Microsoft's Bacon. ]

The exec said the company is working closely with publishers to boost the number of Windows 8 apps, and has committed significant cash to the program. "We know that we have to have a very healthy ecosystem of apps, and we're putting millions of dollars against the effort and working with publishers in order to get their apps live as quickly as possible," said Lorizio.

Lorizio was equally optimistic about Windows 8's sales prospects. He predicted that there will be 400 million computers, including desktops, laptops, and tablets, running the operating system by July 1 of next year.

Lorizio cited three factors he said will make Windows 8 "a guaranteed success." Microsoft's "massive distribution" network, the fact that Windows 8, with its Live Tiles interface, promises to deliver "the same experience across all devices within the Microsoft family. Not just across the PC, but across mobile, across Xbox, and across the phone."

And third, "we're going to have beautiful, relevant, useful apps," Lorizio said. He added that Microsoft's own Windows 8 apps would carry advertising integrated with content, and that the company will split revenue from those ads with the content providers. "All of our apps that appear on the home page--weather, news, sports--they're going to be executed by us, and we're going to have advertising integrated across each one of the apps," said Lorizio.

Microsoft could have a tough time living up to Lorizio's lofty projections. Research group IDC predicts that 165.9 million tablets will be sold in 2013, and that only 6% of those will be powered by Windows. The firm predicts that 60.7% of tablets sold next year will be Apple iPads, while 32.7% will be running Google's Android operating system.

IDC predicts 391.1 million new PCs will ship in 2013. "The U.S. market will remain depressed until Windows 8 products hit the shelves in the fourth quarter of 2012," said IDC analyst David Daoud.

Windows currently holds about 92% of the PC operating system market, not including tablets, according to the most recent data from Net Applications.

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User Rank: Apprentice
10/9/2012 | 6:06:29 AM
re: Microsoft: 100,000 Windows 8 Apps Coming
It's been 11 years since the iPod launched, 5 years since the iPhone and 2.5 years since the iPad exploded onto the market and Microsoft is still a rounding error in the media player, phone and tablet markets.

Meanwhile, the iOS installed base is already north of 450 million devices - it will be at least 650 million by this time next year at current growth rates.

The Apple App Store continues as the Godzilla of the app market in terms of developer revenue (6x greater than Android according to Distimo) app numbers (600,000 apps, 250,000 tablet-optimised apps), downloads, ad revenue (61% of mobile ad revenue), content and developer numbers (4x greater than Android) etc.

Microsoft would of course cheer-lead Windows 8 with impressive sounding predictions, but the reality of the task ahead is no small mole-hill.
User Rank: Apprentice
10/9/2012 | 5:44:31 AM
re: Microsoft: 100,000 Windows 8 Apps Coming
The great thing for me is that since I switched to Ubuntu I must not care. Microsoft can do what they want with Windows - I have found a clearly better OS and a more efficient working environment. Windows needed urgently innovation but I am not convinced that Windows 8 is the right way. I respect the courage of Microsoft to break-up with a lot of ugly Windows legacy and removed the insane clutter from Windows but the usability of version 8 on a desktop is a disaster. Microsoft has the money to pour in developers but I can't see that the apps world for Windows 8 will see great momentum. I assume that most users are quiet conservative and want to continue to use their old programs. Apps make sense on mobile devices but on a desktop? Probably this is only an approach to dry out the free and open Internet and to shift browser based services to the OS and create that way a proprietary (Windows based) environment which competes with browser apps. Since Microsoft is NOT capable to keep pace in the browser development with Mozilla and Chrome they try to win the browser war that way (by reducing the relevance of browsers in general). Seen from a development perspective all that is sick. A world with conventional programs and browser apps would be the best solution. But that endangers Microsoft market position. Open source software is causing pressure to the normal programs and HTML5 in a browser is on the way to get quiet powerful. But HTML5 is platform-agnostic and that is something what Microsoft and Apple are hating like the devil holy water. Smart people are ending all these dependencies by switching to a 100% open source environment. I did it 3 years ago and I am perfectly happy with that.
Dwayne Bozworth
Dwayne Bozworth,
User Rank: Apprentice
10/9/2012 | 3:14:51 AM
re: Microsoft: 100,000 Windows 8 Apps Coming
You know, a few things in this article seem to make a lot of sense, and making sure software is compatible with new versions is key.

First off, Android decided to name all their software after sweets.
Apple chose big cats for Mac OS 10. (OSX)

Here, I propose that Microsoft, in its infinite wisdom do something similar, but name the products after meat that sizzles. Unfortunately, it seems you can't cook sugary foods, and exotic cats are relatively expensive unless your on safari.

So here's some examples for common folk-

Windows 8 Hamburger
Windows 8 Bratwurst (Bug Fix Servicepack)

Windows 9 Bacon
Windows 9 Turkey (Bug Fix Servicepack)

Windows 10 Sausage
Windows 10 Pork Links (Bug Fix Servicepack)

If there's ever a Servicepack 3, it should be called Prime Rib or maybe something that requires BBQ sauce or Steak Sauce. Windows 8 Pork Rib or Windows 8 Prime Rib, this way, people will know it's real good, and should upgrade, even if it costs a small fee.

The possibilities are endless, I think it could work. Someone has to come up with snazzy names. Might as well be me.
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