Google's Got Its Business-Casual Khakis On - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
Commentary
4/21/2006
06:08 PM
Chris Murphy
Chris Murphy
Commentary
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google's Got Its Business-Casual Khakis On

It's never been completely clear how seriously Google takes its enterprise IT business. Its latest search appliance leaves little doubt.

It's never been completely clear how seriously Google takes its enterprise IT business. Its latest search appliance leaves little doubt.Of course, the smart people working on it directly take it weekly-paycheck seriously. And their execs say all the right, supportive things. But when Google's last Desktop Search came out, the business version had the feel of an afterthought. It had a lot of the functions businesses would want--especially controls to turn off data sharing--but Google didn't offer the business version until after a huge scare went up about the risks of using the consumer version at work. Think that kind of black cloud helped any business IT pros advocating for its widespread use?

This week's announcement around its appliance feels different, from the heavyweight partners to the hard sell on the broad value it could bring businesses. This shows just how serious Google is about getting itself in front of people's eyeballs at work.

Google says it makes about 1% of its revenue on its enterprise business. That would be about $22 million in its most recent quarter, putting it on pace to easily be a $100 million business this year, even if it doesn't keep to the 100% growth rate it says it had last year. That's pocket change for a $2.25 billion-a-quarter company. But it's got me convinced Google is very serious about enterprise IT.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
News
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll