Google's Answer To MicroHoo: Salesfoogle - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
Commentary
4/16/2008
12:08 PM
Thomas Claburn
Thomas Claburn
Commentary
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google's Answer To MicroHoo: Salesfoogle

The debut of Salesforce for Google Apps on Monday wasn't particularly surprising, given that the two companies announced a partnership last June. But the tightening embrace between the two shows that Google isn't going to leave Microsoft's competitive moves unanswered.

The debut of Salesforce for Google Apps on Monday wasn't particularly surprising, given that the two companies announced a partnership last June. But the tightening embrace between the two shows that Google isn't going to leave Microsoft's competitive moves unanswered.Microsoft, as many are aware, has been trying to figure out how to swallow Yahoo in order to strengthen its search advertising business, an area Google dominates.

And now Google is returning the favor by holding hands with Saleforce.com as a way to bolster its enterprise business, an area Microsoft dominates.

If something can be done about all the egos involved, Google wants to buy Salesforce.com. But even as mere partners, Salesfoogle will put pressure on Microhoo.

"With Google on its team, Salesforce.com poses a greater threat to Microsoft, which is a competitor to both companies," IDC observed in a research note issued on Monday.

IDC predicts that the combined Google and Salesforce.com will prove appealing to small- and medium-sized businesses and will help Google generate both service-based and ad-based revenue from companies around the world.

Taking down Microsoft won't be easy, however. According to IDC, "our research shows there has been no attrition or substitution of Microsoft Office productivity tools by Google Apps."

But that may only be fair, given that Windows Live Search hasn't exactly been stealing market share from Google, either.

According to figures released by ComScore on Tuesday, Google's U.S. search share reached 59.8% in March, up from 59.2% in February. Yahoo's U.S. search share dropped to 21.3% in March, from 21.6% the previous month and Microsoft's U.S. search share declined to 9.4% in March, from 9.6% the month before.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
News
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Commentary
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll