Google Makes Calling Directly From Ads Easier - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
Commentary
1/29/2010
09:55 AM
Eric Ogren
Eric Ogren
Commentary
50%
50%

Google Makes Calling Directly From Ads Easier

Heaven forbid we actually have to dial a phone number any more. That would be awful. Google is saving smartphone owners, once again, from exercising their thumbs by adding a click-to-call feature directly in mobile ads.

Heaven forbid we actually have to dial a phone number any more. That would be awful. Google is saving smartphone owners, once again, from exercising their thumbs by adding a click-to-call feature directly in mobile ads.Users of the iPhone and Android platforms barely ever have to dial phone numbers directly. Same goes for BlackBerries and Windows Mobile phones, if you know what you're doing.

Most of these platforms have allowed users to call phone numbers that are embedded in emails or Web pages. Ads, however, have been different. This week, Google added a new feature to its advertising tools that allows businesses to embed a local phone number within their mobile ads.

According to Google, the ads are location-sensitive to begin with, so the phone numbers embedded in those ads will be relevant to where you are. If you search for a restaurant that happens to be part of a chain, for example, not only will you see ads for the closest one, but you'll be able to call that one directly instead of some other location. Simply tap the phone number and Google will place the call for you.

Google has provided a video explaining how it works. Check it out:

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
CIOs Face Decisions on Remote Work for Post-Pandemic Future
Joao-Pierre S. Ruth, Senior Writer,  2/19/2021
Slideshows
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
News
CRM Trends 2021: How the Pandemic Altered Customer Behavior Forever
Jessica Davis, Senior Editor, Enterprise Apps,  2/18/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll