Google Launches Chrome Site Blocking Extension - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure // PC & Servers
News
2/14/2011
04:58 PM
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Launches Chrome Site Blocking Extension

Following up on action taken in January to bolster faith in its search results, Google is allowing users to block spam-filled domains.

Top 10 Google Stories Of 2010
(click image for larger view)
Slideshow: Top 10 Google Stories Of 2010

Dogged by recent complaints about Web spam polluting its search results and the proliferation of low-quality content from so-called "content farms," Google on Monday released a tool that allows Chrome users to filter undesirable Web sites from their search results.

Personal Blocklist adds a "Block" link to Google search results. Clicking on this link prevents the blocked domain from appearing in future searches, until the block is removed by the user.

The software is not merely sweeping spam under the rug on the client side of things. It's also reporting what users block back to Google, which means it may affect sites' actual Google Web ranking.

"If installed, the extension also sends blocked site information to Google, and we will study the resulting feedback and explore using it as a potential ranking signal for our search results," explains Matt Cutts, who runs Google's Web spam team, in a blog post.

In January, following a series of negative posts from prominent bloggers about the quality of the company's search results, Google altered its relevancy algorithm to strengthen penalties against low-quality content and said that it would consider additional measures to help curb Web spam.

On Sunday, the New York Times published an expose about how retailer J.C. Penny's Web site had gained a prominent place in Google search results through questionable search engine optimization tactics.

Search startups like Blekko have also made lack of Web spam a point of competitive differentiation.

By releasing Personal Blocklist, Google aims to demonstrate that it puts search quality above revenue quantity.

In fact, Google has been offering search result personalization since 2008. That's when it launched SearchWiki, "a way for you to customize search by re-ranking, deleting, adding, and commenting on search results," as Google put it at the time.

This socially-oriented service perhaps was deemed to be oriented too much toward personalization, and not enough toward punishment. Personal Blocklist promises something more punitive, a chance to stick it to the Web's polluters.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Slideshows
Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Commentary
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
News
How CIO Roles Will Change: The Future of Work
Jessica Davis, Senior Editor, Enterprise Apps,  7/1/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
Slideshows
Flash Poll