Google Hypes Cloud Computing Over Virtualization Alone - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud // Software as a Service
News
4/28/2009
03:25 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Hypes Cloud Computing Over Virtualization Alone

CIOs are asked to focus on virtualizing storage, network operations, and other critical business infrastructure rather than falling for the pipe dream of "internal clouds."

The virtues of the cloud have become clouded and Google would like to clear the air.

Blame consulting firm McKinsey & Co. for the bad weather. It recently published a study on cloud computing that warns companies about falling for cloud computing hype.

"Clouds already make sense for many small and medium-size businesses, but technical, operational, and financial hurdles will need to be overcome before clouds will be used extensively by large public and private enterprises," the report states.

The report recommends that CIOs focus on virtualizing storage, network operations, and other critical business infrastructure rather than falling for the pipe dream of "internal clouds," which appears to be code for data centers with virtualization.

In a post on Google's enterprise blog, Rajen Sheth, senior product manager for Google Apps, politely suggests that McKinsey doesn't get it.

He explains that virtualization is not the same thing as cloud computing. Virtualization has benefits, he says, but those benefits are magnified when backed by scalable data centers operated by the likes of Amazon, Google, Salesforce, and soon Microsoft.

"In this model, customers can leverage hardware infrastructure, distributed software infrastructure, and applications that are built for the cloud, and let us run it for them," said Sheth. "This offers them much lower cost applications, and removes the IT maintenance burden that can cripple many organizations today. It also allows customers to deliver innovation to their end users much more rapidly."

The McKinsey study, Sheth argued, only considers hardware costs. He explains that Google's cloud not only offers economies of scale most companies can't match, but also lets companies adapt to service demand and innovate more easily.

He pointed to the White House's recent use of Google Moderator, a question-submission application powered by Google App Engine, as an example of the scaling advantage of Google's cloud. It was able to handle 100,000 questions and more than 3.5 million votes, a surge of activity many IT operations would have trouble handling without adequate planning and resource allocation.

"There is limited value to running an Exchange Server in a virtual machine in the cloud," Sheth said. "That server was never designed for the cloud, so you don't get additional scale. You'd also need to continue to maintain and monitor the mail server yourself, so the labor savings are marginal."

Google's value proposition -- in the context of Gmail -- is handling that for you, at about one-third of the cost of running a privately hosted mail server, with 100 times more storage and the frequent addition of new features, he adds.


How are other companies striking a balance between innovation and cutting costs with cloud computing? InformationWeek has published an independent analysis of this topic. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
Data Science: How the Pandemic Has Affected 10 Popular Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  9/9/2020
Commentary
The Growing Security Priority for DevOps and Cloud Migration
Joao-Pierre S. Ruth, Senior Writer,  9/3/2020
Commentary
Dark Side of AI: How to Make Artificial Intelligence Trustworthy
Guest Commentary, Guest Commentary,  9/15/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
IT Automation Transforms Network Management
In this special report we will examine the layers of automation and orchestration in IT operations, and how they can provide high availability and greater scale for modern applications and business demands.
Slideshows
Flash Poll