Google Fights Information Poverty In Africa - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
News
6/29/2009
07:12 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google Fights Information Poverty In Africa

Google is rolling out new mobile phone services in Uganda, where mobile phones represent the dominant computing device.

Google on Monday said that it had launched a new suite of mobile applications for SMS users in Uganda.

Africa has the world's highest mobile phone growth rate, according to the International Telecommunications Union, and mobile phone penetration there is six times higher than Internet penetration.

To better serve local needs in communities where mobile phones represent the dominant form of computing and communication technology, Google has adapted some of its online information services to work with SMS messaging.

"We seek to serve a broad base of people -- not only those who can afford to access the Internet from the convenience of their workplace or with a computer at home," said Rachel Payne, Google's country manager for Uganda, in a blog post.

Google SMS consists of Tips, Search, and Trader.

Google SMS Tips provides health information and clinic location assistance to mobile phone users. It also provides agricultural and weather information to farmers.

Google SMS Search lets mobile phone users access information related to current events, sports, stocks, flights, and word definitions, just like Google's Internet search engine functions.

And Google SMS Trader attempts to provide a way to sell goods and services through an SMS-driven marketplace. The goal of this service is to help eliminate market access barriers in rural areas.

Google worked with the Grameen Foundation, MTN Uganda and several local organizations to develop and test these applications.

"We believe it's important to reach users wherever they are, with the information they need most, and in areas with the greatest information poverty," said Payne.

InformationWeek Analytics has published an independent analysis on application delivery. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Commentary
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll