Google Exec Shines Light On Android Market - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Government // Enterprise Architecture
News
10/3/2008
02:59 PM
50%
50%

Google Exec Shines Light On Android Market

The Android Market will offer free trial versions, and Google won't take a cut of the revenue from any sold app, according to director of mobile platforms Andy Rubin.

With the announcement of the G1 by Google, HTC, and T-Mobile, it's only a matter of weeks before the Android platform is unleashed.

The open source mobile OS is drawing interest from consumers, and mobile applications in the Android Market are expected to be a major driver of adoption. Andy Rubin, Google's director of mobile platforms, recently spoke about his vision for the Android Market.

"We want the next killer application to be written for cell phones, not the Internet," Rubin told BusinessWeek.

Google may be facing a battle for developer mindshare, as Apple's App Store has proven to be highly lucrative for some content creators. To combat this, Rubin said the Android Market will offer the ability to offer free trials of apps before customers have to buy them. Apple doesn't officially allow this, but many developers get around this by offering "Lite" or stripped-down versions of the apps.

Additionally, developers may be drawn to the open nature of the Android Market, which will not be as restrictive as Apple's offerings. Apple has recently made moves to ease growing frustration with developers.

While the Android Market will only initially allow free apps in the store when the G1 launches, paid apps will eventually be offered and Google will not be taking a cut of the revenue. By contrast, Apple takes a 30% share of any app sold in its store.

Being the new kid on the block may prove to be a challenge for Android Market, as it won't just be competing with the App Store. The Symbian, Windows Mobile, and BlackBerry platforms all have strong developer communities with thousands of available apps.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
IT Careers: 10 Industries with Job Openings Right Now
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/27/2020
Commentary
How 5G Rollout May Benefit Businesses More than Consumers
Joao-Pierre S. Ruth, Senior Writer,  5/21/2020
News
IT Leadership in Education: Getting Online School Right
Jessica Davis, Senior Editor, Enterprise Apps,  5/20/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
Slideshows
Flash Poll