Good Tech/Bad Tech For Small Business? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Government // Mobile & Wireless
02:53 PM
Fredric Paul
Fredric Paul

Good Tech/Bad Tech For Small Business?

We all know that some technologies are great, while others end up costing you time and money. But which is which?

We all know that some technologies are great, while others end up costing you time and money. But which is which?BusinessWeek small business blogger Gene Marks lays out his own personal top tens of good and bad technologies for small business.

Here's a quick rundown:

Worthwhile Small Business Technologies 1. Remote Desktop Technology 2. Desktop Sharing Software 3. Free Conference Calling 4. Wireless Connectivity 5. E-mail Marketing Services 6. Contact Management Software 7. Hosted Phone Systems 8. Messaging Software 9. SQL Server 10. Google Applications

Tech 'Solutions' Your Small Biz Can't Use 1. RSS Feeds 2. Spam Filters 3. Antivirus Software 4. Blogs 5. Search Engine Optimization 6. Mobile Applications 7. Customer Relationship Management Software 8. AdWords 9. Online Video 10. Web 2.0

To be honest, though, I don't see all that much difference in these two lists. In the right circumstances, I think every single one of them could work for small companies. And every single one could be a waste of time and money in the wrong environment.

For instance, remote desktops and desktop sharing can be great when you're on the road or dealing with a distributed team. But using them isn't always easy, especially if you only use 'em occasionally.

On the other hand, I have multiple RSS feeds coming into my MyYahoo home page, making it fast and easy to keep up on all the stuff I care about - without having to visit dozens of different Web pages.

To me, the key is your business' goals. If you know what you want, then it's relatively easy to choose the right tools. If not, even the best technology can end up hurting productivity, not helping it.

What do you think of Mr. Marks' lists?

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
How CIO Roles Will Change: The Future of Work
Jessica Davis, Senior Editor, Enterprise Apps,  7/1/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
Flash Poll