Demo Day 2, Part 3: Personalized Media Delivery - InformationWeek

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9/26/2007
01:12 PM
Art Wittmann
Art Wittmann
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Demo Day 2, Part 3: Personalized Media Delivery

This is an interesting group. Half are finding ways to overload you with information; the other half are providing ways to manage that overload.

This is an interesting group. Half are finding ways to overload you with information; the other half are providing ways to manage that overload.Real Time Content: Create and edit video ad, then push it out as personalized content. Personalized ads are made by creating numerous clips that are assembled in real time based on who or where the viewer is coming from. The system also tracks the performance of the ads. Pretty cool stuff.

MatchMine: Tracking attributes about user tastes in movies, music, blogs, and TV. No personal data is stored and users decide who they share their data with. There's an API that lets external developers tap into your tastes so that you get content that you'll like on their Web sites. So far, three external partners have signed up.

MuseStorm: Allows marketers to engage customers in a variety of applications for the Web, desktop, or mobile. Creating the applications is like building a PowerPoint presentation. Claims CBS as its marquee customer

Generate: Media service or tool bar, Gclick service finds facts on companies and people. Sort of a qualified search that's specific to business relevant information.

mSpoke: It's product, FeedHub, learns your reading habits and preferences and gives you the most appropriate content from your RSS feeds. If it works, it solves a huge problem.

That's it for me from Demo!

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