Dancing With An Elephant (Named Google) - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Applications
Commentary
8/23/2005
09:18 AM
Tom Smith
Tom Smith
Commentary
50%
50%

Dancing With An Elephant (Named Google)

Keyword stuffing and search engine spamming are two common techniques that some people and companies attempt to gain higher Google ranking than their sites can achieve on merit and quality.

Keyword stuffing and search engine spamming are two common techniques that some people and companies attempt to gain higher Google ranking than their sites can achieve on merit and quality.The problem has become sufficiently acute that Google has taken pains to "embrace" those that will go overboard to try to trick its search spiders, holding an annual party called the Google Dance -- where the tricksters and Google techs sit down face to face.

Our industry loves a good conspiracy, so Google's ever-expanding influence -- including in the RSS realm and typified by the mere need for a Google Dance -- only plays into that thinking.

I'm in the same camp as search expert Shari Thurow, who labels those trying to fake out Google as "pathetic" and adds, "If you build a site for human beings, your site naturally gets search-engine traffic." Google has indeed become influential to the point it's a little scary. But having spent several years working on optimizing sites for maximum exposure through Google, I can say without hesitation that when you follow Google's general guidelines you can succeed with search engines -- without deception. My advice: skip the "dance" and focus on the basics of optimizing your site and its content.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
CIOs Face Decisions on Remote Work for Post-Pandemic Future
Joao-Pierre S. Ruth, Senior Writer,  2/19/2021
Slideshows
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
News
CRM Trends 2021: How the Pandemic Altered Customer Behavior Forever
Jessica Davis, Senior Editor, Enterprise Apps,  2/18/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll