Canon Intros Six PowerShot Cameras - InformationWeek

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Canon Intros Six PowerShot Cameras

The digital cameras, priced from $250 to $500, will appeal to everyone from casual picture takers to photography enthusiasts.

Canon PowerShot SD980 IS
(click image for larger view and pictures of the other Canon cameras)
Canon PowerShot SD980 IS
Canon has introduced six PowerShot point-and-shoot cameras, covering the needs of everyone from photography buffs to casual picture takers.

The cameras include the G11, S90, SX20, SX120, SD980, and SD940. The G11 is aimed at photo enthusiasts looking for advanced features in a pocket-sized camera. The S90 is a smaller version of the G11, the SX20 and SX120 offer powerful zoom capabilities, while the SD980 and SD940 are for consumers looking for an easy-to-use, stylish camera.

In launching the new products, Canon hopes to offer photography options that will appeal to a wide spectrum of the consumer market. "With the introduction of these new PowerShot cameras, consumers will have a wide array of choices when looking to upgrade and enhance their photography experience," Yuichi Ishizuka, senior VP and general manager for the consumer imaging group at Canon USA, said in a statement.

All the cameras have the expected point-and-shoot features, such as image stabilization, automatic focusing, and lighting adjustments. However, Canon goes a couple of steps further with the G11 and S90 by adding a 10-megapixel sensor designed to enhance image quality in low-light situations and to reduce noise. The G11, the flagship of the PowerShot line, has a bit more for the prosumer with a 28-mm wide-angle lens and more optional accessories. The G11 is priced at $500 and the S90 $430. Both cameras are scheduled to be available in October.

The SX20 and SX120 offer 20x and 10x zoom lenses, respectively. The SX20 also has a 30-frames-per-second video recorder and an HDMI output for playing 720p video on a digital TV. The SX20 is priced at $400 and the SX120 $250. Both cameras are scheduled to be available in September.

Finally, the SD980 and SD940 are less for photo enthusiasts and more for the casual photographer that appreciates stylish design. Both cameras come in multiple colors and have 720p video recorders and 12.1-megapixel sensors. The SD980 has a 5x zoom lens and the SD940 a 4x zoom lens.

The SD980 is priced at $330 and is scheduled to be available in October. The SD940 will sell for $300 and is scheduled for release in September.

In February, Canon launched 10 PowerShot cameras that the company also hoped would appeal to beginners as well as more advanced users. The cameras ranged in price from $130 to $600.

The six Canon PowerShot models add to the list of feature-packed digital cameras that will be released this fall.


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For Further Reading
Sneak Peek: Digital Cameras Of Fall 2009

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