re: 6 Pros And 3 Cons Of Microsoft's Cloud Strategy
Microsoft seems to still see itself primarily as an Operating Systems provider. It should be seeing itself as a productivity solution provider -- for any platform (i.e., OS), including its own.
Yes, Windows is still the 800-pound gorilla on the desktop, and it'll likely remain that way for at least another decade (despite Win8). But Redmond has so much ground to make up in the smartphone and tablet markets -- the latter of which it pioneered! -- that it's entirely legitimate to question whether that ship has already sailed.
But rather than give customers what they're asking for -- apps and services that work on any device -- MS keeps crippling its apps (if it even releases them) for non-MS platforms, to coerce people into adopting the Microsoft Way.
The working world doesn't work like that anymore. BYOD may be a fad, or it may not. Either way, there are a TON of iPads, iPhones and Android devices (phones, especially) in the enterprise. And MS needs to not only accept that, but embrace it.
MS is facing the same dilemma that most mature companies eventually face: do you make one of your crown jewels stand on its own merits, even against competition from its sister divisions? MS' enterprise solutions division(s) should be ensuring that its products work every bit as well on iPads and Android phones as they do on Win8 devices. Let the Windows team worry about making Windows a success. Meanwhile, there are tens of millions of iOS and Android users who are itching to run office on their devices, or utilize other MS solutions. So let them! Let them pay MS billions for those apps and cloud services. That'll make MS' enterprise solutions business unit successful.
But forcing each division to make compromises for the other is a sure fire way to wind up with compromised solutions that leave customers dissatisfied. And that's never a good thing to do.