Apple Unveils Movie Downloads, iPod Models - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Apple Unveils Movie Downloads, iPod Models

Another announcement today was about a new device code-named iTV that will carry content from a PC or Apple Mac to a television.

Apple Computer on Tuesday unveiled three iPod models, including one the size of a matchbook; and launched a movie download service through its popular iTunes online store.

In addition, chief executive Steve Jobs demonstrated at a San Francisco media event a new device codenamed iTV that would carry content from a PC or Apple Mac to a television.

The new iPod Shuffle, which Apple claims is the world's smallest digital music player, contains 1GB of flash memory capable of holding up to 240 songs. The device, which weighs half an ounce and has a battery life of 12 hours, sells for $79.

Jobs also introduced new generations of the iPod and the iPod Nano. The fifth version of the former includes a brighter 2.5-inch color display for playing movies from the iTunes Store, which launched its new download service with 75 Hollywood titles. Along with movies, Apple also started selling videogames through iTunes. Titles included "Pac-Man," "Tetris," and "Texas Hold'em."

The new iPod is available with 30GB of storage for $249, and 80GB for $349. The latter can store up to 20,000 songs, or 100 hours of video.

The latest iPod Nano, which is smaller than the iPod, includes a new aluminum body and more than twice the music capacity for the same price as the previous generation. The device, which has 24 hours of battery life, sells for $149 for 2GB of storage, $199 for 4GB, and $249 for 8GB.

The iTV device would grab iTunes content wirelessly from a Mac or PC, and deliver through a hard-wired connection to a television.

"This really marks Apple's foray into the battle for the digital living room," Ross Rubin, analyst for the NPD Group, said.

That battleground includes Microsoft, which offers its Windows Media Center operating system to connect a PC to a television. The software can record cable content and turn a computer into a set-top box or digital video recorder. Microsoft's Xbox videogame console can also connect to a Windows Media Center PC and a TV.

While the Mac can also be connected to a TV, the software that ships with the computer does not have all the capabilities of Microsoft's operating system. Nevertheless, in unveiling iTV, which is expected to ship early next year, Apple apparently plans to run a tighter race.

What isn't immediately clear is how Apple will be able to stream video and movies from a Mac and have it delivered to a TV at the same quality as a cable or satellite connection, Rubin said. Wi-Fi technology widely used today can deliver video, "but it's not a consistently good experience."

Apple unveiled its movie download service on iTunes less than a week after launched its service. The online retailer, which could become a serious challenger to iTunes, has signed 30 TV networks and Hollywood studios for content.

Movies on Amazon cost between $7.99 and $14.99 apiece. Apple on Tuesday was selling most titles for $9.99 apiece, with some costing $12.99.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll