Apple Ramps Red iPod Nano To 8 Gbytes - InformationWeek

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Apple Ramps Red iPod Nano To 8 Gbytes

The new model holds up to 2,000 songs, double the capacity of the previous version. Apple will contribute $10 from the sale of each product to the Global Fund to fight AIDS in Africa.

Apple Computer on Friday unveiled an 8-Gbyte model of its special edition iPod Nano, which the company sells in support of U2 lead singer Bono's (RED) campaign to fight AIDS in Africa. (Parentheses are used in the rendering of both the anti-AIDS campaign's and the iPod model's name.)

The new model of the iPod Nano (Product) RED Special Edition holds up to 2,000 songs, and joins Apple's 4-Gbyte model. The devices are sold for $249 and $199, respectively. Both devices come in red aluminum cases and feature 24 hours of battery life. Apple contributes $10 from the sale of each product to the Global Fund to Fight AIDS in Africa.

"Customer response to the iPod Nano (Product) RED Special Edition has been off the charts," Greg Joswiak, vice president of iPod product marketing, said in a statement.

The (RED) campaign, which has been featured by participating companies on billboards in major cities, was created by rock star Bono and Bobby Shriver, nephew of President John F. Kennedy. The idea behind the project, launched last month, is to get well-known companies to make uniquely branded products in support of the Global Fun.

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