Apple Links iTunes Apps To Web Previews - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Cloud // Cloud Storage
06:58 PM
Connect Directly

Apple Links iTunes Apps To Web Previews

The iTunes Store is becoming a bit more accessible to Internet users.

Apple has started publishing Web previews for apps in its iTunes Store, a move that may signal the company's willingness to extend its focus beyond traditional desktop applications.

It's not an abandonment of iTunes by any means. Online links to apps like Call of Duty: World at War: Zombies Lite still launch the iTunes desktop program, but they also now load a Web page with information about the app.

iTunes has been a phenomenal success for Apple and it isn't likely to disappear soon. It's a critical component for device and media management on any Mac and many Windows computers. But it needs better Web integration, the Web being the only common platform for present and future mobile devices (as much as Adobe may wish otherwise).

Apple may not be thinking specifically about getting ready for Chrome OS -- Google's forthcoming browser-based operating system. But the impending arrival of Chrome OS netbooks and other devices later this year demands planning for the post-desktop era.

Apple's purchase of Lala, a Web-based music service, late last year and its billion dollar investment in a server farm in North Carolina suggest that planning is well underway.

The company launched Web previews for music last November. In time, other iTunes content like video may be viewable and even available for purchase through a Web browser.

Or not. Jason Grigsby, VP of mobile and Web strategist at application design firm Cloud Four, believes that Apple's embrace of the Web is more about search than the shift toward cloud computing.

"By doing this, Apple is actually getting content into search engine results," he said. "They have a lot of trouble with people being able to find content in iTunes. With 140,000 apps, there's a lot of information to find."

By making iTunes apps easier to find through Google, Bing, Yahoo and other search engines, Apple and its developers could sell more apps.

"It's apparent from an outside perspective that they're spending time thinking about how to provide quality search results," he said.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Flash Poll