AMD Aims Fusion Chip At Laptops In Bid To Outgun Intel - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

AMD Aims Fusion Chip At Laptops In Bid To Outgun Intel

The advanced Fusion processors will merge X86 and graphics cores and will ship in 2009.

Santa Clara, Calif. -- Advanced Micro Devices Inc. is zeroing in on notebook computers as the initial target for its Fusion processors, which will merge X86 and graphics cores and will ship in 2009. AMD believes the integration will power notebooks with "significant, though not dramatic" improvements in performance per watt, outgunning offerings from archrival Intel Corp.

AMD announced the Fusion program when it completed the acquisition of graphics chip designer ATI Technologies Inc. in October. At that time, it said the Fusion chips would target a broad range of products, from palmtops to supercomputers. Now the company is getting more specific about its plans.

"Our plan is to focus on mobile to deliver significant increases in performance per watt. We will start in mobile and hopefully integrate upward" into desktops, Steve Polzin, chief platform architect at AMD, said in a keynote address at the DesignCon Conference here last week.

With this strategy, AMD aims to recreate its success with its Opteron CPUs, which integrate a memory controller and standard cache-coherent interconnect, easing the job of building multiprocessing servers as well as multicore processors. The integration has helped AMD grab a slice of the server market from Intel.

Like servers, notebooks are a fast-growing and relatively high-margin PC segment. The integration of graphics is driven by the need to support high-def video and high-quality graphics while keeping power consumption low, Polzin said.

Key to AMD's success will be an effort to drive the industry to a consensus on a small set of standard application programming interfaces to enable the hybrid Fusion chips. "Software is a big part of making accelerated processors work well," Polzin said in an interview after his speech. "One API would be nirvana, and I hope we can get there, but I don't think practically we are going to. In the near term there will be a few APIs, for different market spaces."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Slideshows
Top-Paying U.S. Cities for Data Scientists and Data Analysts
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/5/2019
Slideshows
10 Strategic Technology Trends for 2020
Jessica Davis, Senior Editor, Enterprise Apps,  11/1/2019
Commentary
Study Proposes 5 Primary Traits of Innovation Leaders
Joao-Pierre S. Ruth, Senior Writer,  11/8/2019
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll