Low tech and high tech collide at Torelli Bicycle Co. in Los Angeles as the old-school bike maker gets a major technology makeover from business software specialist SAP.

Steve Kovsky, Technology Journalist

August 23, 2010

8 Slides


For 30 years, the Torelli Bicycle brand has been synonymous with quality imported road bikes and frames--delivered with a personal touch. But "la bicicletta che vince" (the bike that wins) was falling behind in the race to stay up-to-speed with its customers and a fast-moving market.

About the Author(s)

Steve Kovsky

Steve Kovsky

Technology Journalist

Steve Kovsky has covered all aspects of information technology for more than 20 years in print, radio, television and online. A long-time tech correspondent for radio and television stations in Southern California, Steve is a prolific journalist and author whose body of work has been widely read by both IT professionals and consumers worldwide. Along with reporting and hosting live events for publications such as InformationWeek, Dark Reading and Network Computing, he also served as a principal analyst for research firms including Current Analysis and Saugatuck Technology, and provides custom content for high-tech startups.

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