Power of Social Mediator
I think it is important to harness the power of Digital Media and Digital Business (Business Technology). In the earlier years of radio and TV, businesses and the media controled the message and market. In today's customer oriented world, the message is fueled by digital technology (mobile tech and social media) but driven by how customers relate to the message (relationship marketing).
I agree IT must Bridge the gap between businesses and customers via technology. By planning and implementing innovative business solutions that use mobile technology, social media metrics and analytics, more effectively, IT departments can develop strategies that will solve business problems and allow companies to add to their bottom line.
If Businesses and IT expect to use Business Technology (Digital Business) effectively and harness the power of Digital Media, they must develop and implement a digital strategy that effectively uses the power of technology to engage and nuture B2C relations.