Wave: Another stab at simplifying BI and analytics
Salesforce isn't just adding an analytics/BI suite the way SAP, Oracle, and IBM acquired BI vendors in 2007-2008. Wave is intended to address the BI/analytics usability gap that was never solved, even by Microsoft with it's freely available tools included with Office and Microsoft SQL Server -- namely, Excel, Power BI, Sharepoint and Reporting/Analysis/Integration services.
The mobile-first, four-button approach Salesforce demoed last month at Dreamforce, is intended to make analytics accessible to ALL users in the enterprise, including salespeople, service people, and marketers, according to Salesforce. The demos looked slick and the visualizations understandable. We'll have to wait and see whether it's everything its cracked up to be. Salesforce execs tell me they're going to target 20 successful deployments and then broaden that to 50 successful deployments and then ask some of these lighthouse customers to share their success stories when Wave is ready (some time next year, presumably) for general release.