Sony Ericsson CEO Fuels Fire On PlayStation Smartphone - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
News
11/22/2010
12:16 PM
50%
50%

Sony Ericsson CEO Fuels Fire On PlayStation Smartphone

Bert Nordberg hints at partnership with Sony to launch a gaming-centric handset at the Mobile World Congress in February.

Best PC Games Of All Time
(click image for larger view)
Slideshow: Best PC Games Of All Time

Speculation is continuing to grow about a possible partnership between Sony Ericsson Mobile Communications AB and parent company Sony to create a PlayStation smartphone.

"There's a lot of smoke, and I tell you there must be a fire somewhere," Sony Ericsson chief executive officer Bert Nordberg told The Wall Street Journal in an interview. "Sony has an extremely strong offering in the gaming market, and that's very interesting."

The handset, which would have a slide-out controller for playing games, may be announced as early as next February at the Mobile World Congress in Barcelona. Already it is has been unofficially dubbed the PlayStation Phone, but is expected to be branded with Sony Ericsson's Xperia label. The device is likely to run either Google Android 2.3 Gingerbread or Android 3.0 HoneyComb.

While the company may release a Windows 7-based handset at some point, it isn't expected to be a top priority, given that Microsoft's gaming device, Xbox Live, competes with the Sony PlayStation. And Sony Ericsson has so far avoided leveraging the PlayStation gaming platform due to Sony's concerns that it could weaken the brand, The Wall Street Journal reported.

But the company is taking another look now since the availability of games on smartphones is becoming serious competition for dedicated gaming devices like Sony's PlayStation Portable. However, Nordberg reportedly said that the touchscreens on today's crop of smartphones aren't optimized for playing games. He told the Journal there wouldn't be any development issues in launching a gaming-centric smartphone; the greater challenge would be negotiating legal rights with game publishers, he said.

Sony Ericsson posted a profit earlier this year after several fiscal quarters of net losses, due to the successful releases of Android-powered smartphones and a restructuring of the business. Going forward, Nordberg said the Android platform will continue to be where Sony Ericsson focuses its efforts for at least another two years, the Journal reported. In order to gain an edge in the highly competitive smartphone market, Nordberg said there was no reason they shouldn't use the Sony brand, coupled with gaming and content.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll