IT Stereotypes: Time To Change - InformationWeek

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2/4/2015
12:05 PM
Romi Mahajan
Romi Mahajan
Commentary
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IT Stereotypes: Time To Change

Stereotypes abound in business, especially around IT. Here's how IT pros can correct misperceptions about a culture of insular control freaks.

Millennials In IT: How To Talk To Old People
Millennials In IT: How To Talk To Old People
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Every department in a business has a cultural stereotype -- such as an idea that the sales team is full of jocks and back-slappers, or that accountants are fussy and humorless.

As a marketer, I know my own tribe is lambasted as exaggerators. We might be clever with words, but we also have a reputation for stretching the truth.

Now, what about IT?

IT culture often has a poor reputation inside an organization because many believe that IT professionals are insular, dismissive, and "a breed apart" from the rest of us.

If you're in IT, you must be a nerd with poor social skills. At a department level, IT is the group that says no.

Though not an uncommon belief about any set of people who are competent in STEM, the perceptions of IT culture (not to mention sales, accounting, and marketing) tend to be limiting, unfair, and even pernicious.

However, at the risk of blaming the victim, I want to suggest that IT pros need to work hard to build and broadcast the nature of their culture and contributions.

When confronted with the idea that they are insular, IT pros need to suggest clearly that, in fact, they listen to and engage internal customers all the time.

When accused of a command and control attitude, IT pros ought to remind their accusers that for every case of lockdown and governance, there are likely multiple cases of enablement and empowerment that the rest of us take for granted.

When told that they are too far removed from the business, IT pros ought to remind everyone that in modern organizations, the business and IT departments are converging and that the latter enables the former.

Perhaps to a hammer everything looks like a nail. To a marketer like me, IT's perception problem can be solved through better marketing of IT's accomplishments.

[Think you hired the wrong person? Check out our suggestions and find out.]

Of course, IT pros will be able to present a stronger case if they have truly engaged with their peers across the business.

What are the perceptions of IT in your organization? Are these perceptions justified, or just cultural stereotypes? How you do you convey to non-IT people what the IT department is all about and what drives IT professionals to do what they do? Tell us what you think in the comments section. 

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Romi Mahajan is the founder of KKM Group, a boutique marketing and strategy advisory firm. He is also an Interop track chair for the "Business of IT" track. He spent nine years at Microsoft and was the first CMO of Ascentium, an award-winning digital agency. Romi has also ... View Full Bio
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impactnow
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impactnow,
User Rank: Author
2/11/2015 | 4:43:45 PM
Labels that don't achieve much

In all the organizations I have been in the stereo types were always part of the territory. The sad part is that the stereotypes created so much unnecessary antagonism that everyone suffered. I am not a fan of stereotypes and prefer to judge a member individually not by a herd like label it has always made it easier to get things done and actually make friend in other functional areas. Stereotypes are really a waste of everyone's time.

Li Tan
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Li Tan,
User Rank: Ninja
2/5/2015 | 12:50:16 AM
Re: The Driving Force
I think the most important thing is to have the correct instead of most powerful software in place. As long as the software does its job, it's a good one to use. The ideal situation would be that the software fits the business needs properly.
Brian.Dean
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Brian.Dean,
User Rank: Ninja
2/4/2015 | 2:38:26 PM
The Driving Force
IT professionals are driven by the desire to increase the overall productivity of the business. If information is being generated and transferred to the key players then, the IT department is very happy. They are similar to banks in an economy that are happy when commerce is taking place among the right players.

However, if too many rouge applications, enters the business, transferring information to the wrong players, and the overall productivity of the business is at threat, then it is time to lock down the gates. This creates a negative image but, someone has to do it. It is similar to banks locking down credit, because credit is being spent by the consumer mostly on consumption goods and not on productive goods.    
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