Sure, running an NBA team can be fun and exciting, but here are the real reasons former Microsoft chief Steve Ballmer paid $2 billion of his own money for the franchise.

Rob Preston, VP & Editor in Chief, InformationWeek

September 2, 2014

11 Slides

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About the Author(s)

Rob Preston

VP & Editor in Chief, InformationWeek

Rob Preston currently serves as VP and editor in chief of InformationWeek, where he oversees the editorial content and direction of its various website, digital magazine, Webcast, live and virtual event, and other products. Rob has 25 years of experience in high-tech publishing and media, during which time he has been a senior-level editor at CommunicationsWeek, CommunicationsWeek International, InternetWeek, and Network Computing. Rob has a B.A. in journalism from St. Bonaventure University and an M.A. in economics from Binghamton University.

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