Revenue From Online Advertising Slows

<a href="http://www.nytimes.com/2008/05/19/technology/19online.html">The New York Times</a>

Jim Manico, OWASP Global Board Member

May 19, 2008

1 Min Read

With the economic recession to blame, Web publishers, including AOL, Time Warner and Yahoo, have seen a decline in revenue from display advertising, in particular, as well as a slowdown in overall advertising growth.According to PubMatic, a Palo Alto, Calif.-based advertising-technology company, the prices paid for online ads bought through ad networks dropped 23 percent from March to April, with large Web publishers faring the worst, dropping 52 percent.

Good news for Google: Search advertising remains a bright spot among spenders. Also, ad networks, which fan out ads to thousands of sites, have been gaining favor over portals. "Portals make it easier for us to buy and place media on behalf of our clients," says one media planner. "But as time continues and as analytics capabilities increase, you find that your media dollars can work better elsewhere across a range of different sites."The New York Times

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About the Author(s)

Jim Manico

OWASP Global Board Member

Jim Manico is a Global Board Member for the OWASP foundation where he helps drive the strategic vision for the organization. OWASP's mission is to make software security visible, so that individuals and organizations worldwide can make informed decisions about true software security risks. OWASP's AppSecUSA<https://2015.appsecusa.org/c/> conferences represent the nonprofit's largest outreach efforts to advance its mission of spreading security knowledge, for more information and to register, see here<https://2015.appsecusa.org/c/?page_id=534>. Jim is also the founder of Manicode Security where he trains software developers on secure coding and security engineering. He has a 18 year history building software as a developer and architect. Jim is a frequent speaker on secure software practices and is a member of the JavaOne rockstar speaker community. He is the author of Iron-Clad Java: Building Secure Web Applications<http://www.amazon.com/Iron-Clad-Java-Building-Secure-Applications/dp/0071835881> from McGraw-Hill and founder of Brakeman Pro. Investor/Advisor for Signal Sciences.

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