re: Oracle's Great Stack Attack
In the 1960's, when mainframes were "king of the road", I attended the annual American Bankers Association conference. The keynote speaker was Mr. Agemain, CEO of Chase Manhattan Bank. IBM and the BUNCH (Burroughs Univac NCR Control Data and Honeywell) were in the audience with visions of huge computer orders to process the multi-billion checks that clogged the arteries of the Federal Reserve System and other "backroom" accounting activities.
Everyone but IBM and the BUNCH enjoyed his speech titled ALOPTs (Agemain's Laws of Prudent Thinking). Here is a sample of his 12 ALOPTs:
1. The surest way to make the new system cost more than the old is to pioneer the wrong thing.
2) The surest way to blow a computer budget or lose in poker is to throw good money after bad.
4) It is not against the law for a peddler to puff his product. Beware of salesmen giving technical advice.
5) Beware of consultants trained in only one brand name. They will recommend the product that they know how to install and support. When a person only knows how to use a hammer, their solution to any problem looks like a nail.
6) A big advertising budget has no bearing on product quality. It just makes it more expensive. An advertisement does not have to tell the truth, the whole truth, and nothing but the truth. Reference law 4 above.
I have one of my own. The surest way to lose your customer base is to project an attitude of arrogance.