re: CIOs As Rainmakers: The New Meme, Deconstructed
As I read the article, one recommendation came across which is don't chase the fashionable catch phrase of the moment whether that is "new rainmaker" or "business alignment" or "business innovator." They all imply the same thing, focus on the business core which I try to do to the dismay of some of the IT staff when they are reminded they are a supporting group of the bank, hospital, or retail company (WalMart, HomeDepot, Lowes, etc.) and following the IT fad of the moment does not always align with the business.
I hate following catch phrases just because and not using the fashion phrase of the moment will get you criticized as being out of touch, but you simply cannot loose sight of the core business you are in and if you, the CIO, try to tell a branch manager which products he should be selling or making patient diagnosis, then I see a dark future for you in the firm. I agree then that IT is not primarily the "rainmaker" but the rain can be measured by showing savings through improved processes or lowered waste and this would be the rain to show the CEO/CFO as profit.