National Field: The Data Driven Social Enterprise - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Government // Enterprise Architecture
News
2/3/2012
10:09 AM
Connect Directly
Facebook
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

National Field: The Data Driven Social Enterprise

Take a tour through the latest iteration of the enterprise social platform the Obama campaign used to track, share data on its outreach efforts.

The Obama campaign used National Field in 2008 to bring together and share all of the data around its outreach efforts--all of its calls, contacts, and meetings were tracked every day using the social enterprise platform, which bares a striking resemblance to Facebook. In fact, one of Facebook's founders is on National Field's board, said Edward Saatchi, CEO and co-founder of National Field.

But this isn't just your normal Yammer or Jive, Saatchi said during our interview and product demo on InformationWeek's Valley View live Web TV program (you can register to watch our February 16 episode, and keep abreast of our show lineup). Instead, National Field isn't about finding and friending and following other employees, but about tracking everything every employee does, measuring those, and creating key performance indicators around them, all of which get shared in the enterprise social feeds--these feeds are provided to others based on role, group within an organization, hierarchy, and projects.

For more, including a short demo of the product, watch the video embedded below. The National Field demo on its site provides an even more complete picture.

Social media are generating tons of data, but that data only becomes truly valuable when examined in context. Attend the virtual Enterprise 2.0 event Social Analytics: The Bridge To Business Value, and learn how social analytics will provide the bridge to unlocking business value. It happens Feb. 16.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll