Google's Office Trojan Horse - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud // Cloud Storage
Commentary
11/23/2010
05:42 PM
Kurt Marko
Kurt Marko
Commentary
Connect Directly
Facebook
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Google's Office Trojan Horse

It's no secret that Google has been eying Microsoft's lucrative Office application franchise since the release of the premium, supported version of Google Apps a couple years ago.

It's no secret that Google has been eying Microsoft's lucrative Office application franchise since the release of the premium, supported version of Google Apps a couple years ago.Taking a page from Apple's old playbook of using the education market to get a foot in the door, Google has scored some big wins among university and government IT buyers. They claim to have over 10 million students using Google Apps with over 3 million companies making the switch -- undoubtedly most of these are small firms, but a recent win with the State of Wyoming for over 10,000 seats shows Google triumphant in some head-to-head enterprise contests with Microsoft.

Targeting price sensitive individuals and students, who are also less attached to legacy software and used to running their lives online, was a logical opening gambit, but Google is making its next move squarely into the mainstream enterprise market with the beta release this week of their Cloud Connect for Microsoft Office.

The technology, originally acquired from DocVerse, bridges the gap between thick local applications and data, and cloud-based software and storage. Cloud Connect is a plug-in for Office 2003, 2007 and 2010 (sorry, no Mac support yet) that allows editing Office documents within the familiar confines of Word or PowerPoint, while automatically syncing them to Google's cloud service. An interesting wrinkle is that once in the cloud, the documents inherit Google's versioning and multi-user editing capabilities, so that several users can simultaneously edit a document, even locally within Office, without stepping on one another's changes. (The technology is quite amazing -- those of you with a CS bent can read the full details of how they pull this off starting with the challenges, the solution and finally the optimizations).

Of course, Microsoft now has similar capabilities with Office 2010 (and Mac Office 2011) with it's ability to save to Windows SkyDrive, but Cloud Connect certainly could drive a wedge between Office users who don't yet have an enterprise collaboration implementation and their Microsoft account rep seeking to sell them on SharePoint of BPOS.

Many could find the hybrid approach coupling Google's strength in online document sharing and collaboration with the familiar standby of Microsoft's Office suite the best of both worlds. The risk for Microsoft is that once documents are in Google's ecosystem, users could find themselves doing more and more of the content creation, editing and sharing online, rendering Office increasingly superfluous.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Commentary
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll